Innovation, Action, and Insight from Customer Analytics. All Marketers Are Liars - Seth Godin. Decker Marketing - Sam Decker. Fraud, Phishing, and Financial Misdeeds - Counterfraud. Future Now - Jeffery Eisenberg. How to Change the World - Guy Kawasaki. Inside Analytics - Eric Butler. Inside Web Analytics - Matt Belkin. Lies, Damned Lies - Ian Thomas. Marketing Productivity - Jim Novo. Noise - Usability and Design.

What is the value of testing? 8220; We must learn our limits. We are all something, but none of us are everything. The internet has reshaped our interaction with users, and our ability to react. It is no longer about the long qualitative loop interaction, but about interacting with people immediately, and in easy to measure ways. It is no longer about needing to treat everyone the same, but about knowing who and where to treat people different. Testing, when done right, allows us to do all of that.

Things I Think I Have Learned. Random thoughts on work, religion, life and family. Thursday, February 16, 2012. Without basketball, I would not be a Christian.

Understanding the Google Analytics Cohort Report. A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. Using Offline and Online data to drive Google Analytics Remarketing.

Google Analytics Authorised Consultants by Brian Clifton. As authorized Google Partners we provide high caliber Google Analytics training courses aimed at marketers across Europe. Our bespoke One-to-One training is limited to small groups, working specifically with your data and a personalized syllabus. The syllabus is built around the book Advanced Web Metrics with Google Analytics and delivered by Brian Clifton himself. Our Google analytics training course. Please note, this is not.

Alzino la mano i lettori di Gorilla Digitale che hanno comprato un qualsiasi prodotto online. Ora alzi la mano chi, dopo aver comprato online, ha passato alcuni giorni in preda alla paura di mancare la consegna . Oggi vi presento un servizio, a mio parere molto innovativo, che consente di annullare lo stress da consegna. Eh già, sembra la cosa più facile del mon.

The unpredictable world of online marketing and web analytics. Does your marketing need a customer graph? The Electrification of Marketing. Is Digital Marketing having its Deep Blue moment? Whats next for the Digital Analytics Association? Solving the attribution conundrum with optimization-based marketing. 6 steps to building your Marketing Data Strategy. Got a DMP coming in? Pick up your underwear. The seven people you need on your data team. The rise of the Chief Data Officer.

Digital Marketing and Analytics Blog. As a lover of data-influenced decision making, perhaps you worry as well. The last-mile gap is the distance between your trends and getting an influential company leader to take action. Your biggest asset in closing that last-mile gap is the way you present the data.